Leveraging Internet Browsing for Raising Money for Charities
Internet Search is free, thanks to an Advertising-supported monetization mechanism. +90% of that revenue goes to a dominant search engine. Can we enable users to choose to share part of the revenue generated by their browsing habits, with a charitable organization of their choice? The approach could be also applied to Social Media and other forms of Digital Media based on Ad-funded models.
Has raised hundreds of thousands of dollars to many charities
Donations collected by browsing session
Donations as a percentage of the Ad revenue generated by a user during a browsing session
The idea of sharing partially the ad-revenue generated by a search query or an Internet browsing session has been tested before by different players but the challenge is the expensive associated with distributing a web browser add-on or a mobile app.
Sierra Briscoe - www.linkedin.com/in/sierrabriscoe
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