UN SDG #17 Partnerships for the Goals UN SDG #17

challenge

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Leveraging Internet Browsing for Raising Money for Charities

Internet Search is free, thanks to an Advertising-supported monetization mechanism. +90% of that revenue goes to a dominant search engine. Can we enable users to choose to share part of the revenue generated by their browsing habits, with a charitable organization of their choice? The approach could be also applied to Social Media and other forms of Digital Media based on Ad-funded models.

challenge

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Leveraging Internet Browsing for Raising Money for Charities

Internet Search is free, thanks to an Advertising-supported monetization mechanism. +90% of that revenue goes to a dominant search engine. Can we enable users to choose to share part of the revenue generated by their browsing habits, with a charitable organization of their choice? The approach could be also applied to Social Media and other forms of Digital Media based on Ad-funded models.
1M
people impacted
$1.2B
potential funding
the problem
Nature and Context

Internet Search is free, thanks to an Advertising-supported monetization mechanism. +90% of that revenue goes to a dominant search engine. Can we enable users to choose to share part of the revenue generated by their browsing habits, with a charitable organization of their choice? The approach could be also applied to Social Media and other forms of Digital Media based on Ad-funded models.

Symptoms and Causes
Raise money for charity with every tab you open in Chrome. Just by surfing the web, you can build libraries, plant trees, send emergency aid, give clean water, and more.
the impact
Negative Effects
Economic Impact
  • Has raised hundreds of thousands of dollars to many charities

Success Metrics
  • Donations collected by browsing session

  • Donations as a percentage of the Ad revenue generated by a user during a browsing session

who benefits from solving this problem
Organization Types
Stakeholders
financial insights
Current Funding
Potential Solution Funding
ideas
Ideas Description

The idea of sharing partially the ad-revenue generated by a search query or an Internet browsing session has been tested before by different players but the challenge is the expensive associated with distributing a web browser add-on or a mobile app.

Ideas Value Proposition
Ideas Sustainability
attributions
Data Sources
  1. https://www.socialtech.org.uk/projects/tab-for-a-cause/

  2. https://tab.gladly.io.

Contributors to this Page
  • Sierra Briscoe - www.linkedin.com/in/sierrabriscoe

  • Giving Tech Labs