Giving H2O to those in need
Many companies have started using their platform to bring attention to how hard it is for many people to gain access to clean, safe water. In America we take water for granted: We turn on the faucet, and out comes (generally) safe to drink water. Using special initiatives to make us think twice about how easily accessible this life-preserving resource is can help step us outside of our every day living, and think about people who have it much, much harder.
UNICEF'S Tap Project, which has been running since 2007, reliably comes up with eye-catching ways to get people in the developed world to grasp what it might feel like to live without access to clean water.