Challenge

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Building a better workplace with online campaigns

Union membership in the US has dropped by two-thirds in the last 50 years. At the same time, our perceptions of a career and our overwhelmingly more mobile and agile workforce are changing the definitions of employment. Combined, we’ve all lost some of the collective bargaining power that protects workers from unfair labour practices.
157M
People Impacted
$ 254B
Potential Funding
I have this challenge
the problem
Nature and Context

The time is ripe for a social tech revolution. Starting petitions targeted at companies, supply chains, and even clients to campaign for change in the workplace brings a little control back to the workers. A new understanding of work has led to a new opportunity for the trade union model. Leading change online through collective bargaining and action tends to create noise and, with companies and individuals ever more sensitive to their online reputations, companies can be compelled to ensure worker satisfaction and safety.

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