Building a better workplace with online campaigns
The time is ripe for a social tech revolution. Starting petitions targeted at companies, supply chains, and even clients to campaign for change in the workplace brings a little control back to the workers. A new understanding of work has led to a new opportunity for the trade union model. Leading change online through collective bargaining and action tends to create noise and, with companies and individuals ever more sensitive to their online reputations, companies can be compelled to ensure worker satisfaction and safety.