UN SDG #5 Gender Equality UN SDG #5
UN SDG #3 Good Health and Well-being UN SDG #3

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A Mobile Text Information Service for Expectant Mothers

The number of reported pregnancy-related deaths in the United States steadily increased from 7.2 deaths per 100,000 live births in 1987 to 16.9 deaths per 100,000 live births in 2016.

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A Mobile Text Information Service for Expectant Mothers

The number of reported pregnancy-related deaths in the United States steadily increased from 7.2 deaths per 100,000 live births in 1987 to 16.9 deaths per 100,000 live births in 2016.
3.8M
people impacted
$1.6T
potential funding
the problem
Nature and Context

Providing a mobile text and voice information service for expectant mothers in in the US will save mother's lives. Abroad, mobile Bangladesh sees thousands of avoidable deaths related to pregnancy and childbirth as well. Around three-quarters of women give birth at home and the country has a very widely dispersed population.

Symptoms and Causes

the impact
Negative Effects
  • Considerable racial/ethnic disparities in pregnancy-related mortality exist.2,3 During 2011–2016, the pregnancy-related mortality ratios were:

    • 42.4 deaths per 100,000 live births for black non-Hispanic women.

    • 30.4 deaths per 100,000 live births for American Indian/Alaskan Native non-Hispanic women.

    • 14.1 deaths per 100,000 live births for Asian/Pacific Islander non-Hispanic women.

    • 13.0 deaths per 100,000 live births for white non-Hispanic women.

    • 11.3 deaths per 100,000 live births for Hispanic women.

  • Each year, thousands of expectant mothers in Bangladesh die due to a lack of. education and support in the childbirth process

  • approximately 75% of women in Bangladesh give home births

  • Husbands/Spouses are uneducated on their role in the childbirth process, and need to be provided with assistance as well

Economic Impact
Success Metrics
  • Providing. women at the bottom 20% with free mobile healthcare information

  • Providing instant and personally tailored educational resources to expectant families

  • Minimizing the amount of childbirth-related deaths per year

who benefits from solving this problem
Organization Types

Stakeholders
financial insights
Current Funding
Potential Solution Funding
ideas
Ideas Description

Aponjon aims to help both the expectant mother and their husband by providing accessible and immediate mobile services, educating families on what to do/expect in the childbirth process.

Aponjon seeks to address the information gap by using text and voice messages (the female illiteracy rate is nearly 60%, so both are necessary). The word Aponjon means the 'close' or 'dear one' in Bangla. Since 2012 they have reached 500,000 subscribers in all 65 districts of the country.

Click on this link here to see Aponjon website for more information.

https://healthmarketinnovations.org/program/aponjon#:~:text=Aponjon%20(aka%20MAMA%20Bangladesh)%20is,communication%20messages%20via%20mobile%20phone.

A tool like this could be used in the US to help lower the death rates.

Ideas Value Proposition
Ideas Sustainability
attributions
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