Challenge

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Identifying whether the cosmetics you use are healthy

The cosmetics industry has a colorful past of using unhealthy chemicals, and misusing animal testing. Transparency about what is in cosmetics and how they were created should be a must.
133M
People Impacted
$ 1.6T
Potential Funding
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the problem
Nature and Context

By increasing awareness in the potentially toxic chemicals used in cosmetics, we can encourage responsible consumption and self awareness. There are over 80,000 chemicals in cosmetics and personal care products. Of these chemicals, only 20% have been tested, and very few are restricted or banned. Currently there’s no pre-market testing required for most products.

ideas
Ideas Description

Think Dirty wants to create a revolution in beauty care by increasing awareness in the potentially toxic chemicals used in cosmetics. Think Dirty is an iPhone mobile app that has a database of almost 300,000 products. If the database has your product it will rate it from 0-10, 0 being 'clean' and 10 being 'dirty'.

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