An Affordable and Accessible E-pharmacy

Contemporary times are witnessing a surge in E-commerce, including online shopping, and this includes the sale of prescription and nonprescription medicines as well. The concept of online pharmacies and online sale of medicines has been in vogue worldwide for more than two decades. An estimated 2986 online pharmacies were operating globally in the year 2008.
People Impacted
$ 1.6T
Potential Funding
I have this challenge
the problem
Nature and Context

 Online pharmacies offer better pricing than offline stores, with increased access, lower transaction and product costs, convenience and greater anonymity for consumers. They offer accessibility to people with limited mobility and people in remote areas. These provide 'medialerts'(personalized medicine reminder service), discounts, doorstep delivery within a short time, and validation of prescription through licensed pharmacists. Information about substitutes and adverse effects is also available on these sites. Consumers believe (perhaps rightly) that the medicines they receive from online pharmacies are comparable to medicines sold in the “brick-and-mortar pharmacies.” Notwithstanding their popularity, these pharmacies enjoy a fair share of controversies. The controversies gained media attention after the anthrax cases in 2001 which saw people ordering ciprofloxacin without a prescription.[4] Use of “cyber doctors,” the dispensing of drugs without prescriptions, and the import of prescription medications are just the tip of the iceberg. “Cyber actors” evaluate patients through questionnaires and checklists and prescribe medication based on this communication. These online consultations forgo the detailed patient evaluation and physical evaluation that is considered necessary before providing treatment. It obviously promotes self-medication. Patients who obtain these medications may suffer drug–drug interactions and adverse effects, about which they may have no/inadequate prior warning or counseling.

Ideas Description

In developing countries such as Pakistan, employers typically offer their workers pre-defined medical allowances as a percentage of their salaries. Employees use these allowances to purchase medicines via out-of-pocket payments and then seek manual reimbursements. This system is both administratively onerous and susceptible to fraud/abuse, and the neediest (low-income workers) are deprived of access to quality healthcare whereas less needy workers abuse the system. e-novatRx™ provides its corporate clients and end-consumers with access to a technology-enabled e-Pharmacy Benefit Management (PBM) platform that: Eliminates medical errors via e-Prescriptions which are accessible at a network of participating retail pharmacies via a smartphone-enabled mobile application Provides both health consumers and healthcare providers with continuity of care via Electronic Medical Records (EMR) accessible online and via the mobile app.

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