Quitting Smoking

Cigarette smoking is responsible for more than 480,000 deaths per year in the United States, including more than 41,000 deaths resulting from secondhand smoke exposure. This is about one in five deaths annually, or 1,300 deaths every day.
People Impacted
$ 1.6T
Potential Funding
I have this challenge
the problem
Nature and Context

Cigarette smoking can cause premature wrinkles, stained teeth, tooth loss, and ashtray breath. But the effects aren't only skin-deep. Smoking cigarettes changes your blood chemistry. This can leave you vulnerable to blood clots that can cause heart attacks and block blood flow to your heart, brain, or legs. Smoking cigarettes can also cause cancer almost anywhere in your body.

the impact
Economic Impact

Total economic cost of smoking is more than $300 billion a year, including

  • Nearly $170 billion in direct medical care for adults

  • More than $156 billion in lost productivity due to premature death and exposure to secondhand smoke

  • $9.06 billion was spent on advertising and promotion of cigarettes and smokeless tobacco combined—about $25 million every day, and more than $1 million every hour.

  • Price discounts to retailers account for 73.3% of all cigarette marketing (about $6.16 billion). These are discounts paid in order to reduce the price of cigarettes to consumers

Ideas Description

Smokers know how hard it can be to give up, even though they may want to, and they know how much it damages their health.  Now, alongside all the books, patches, gums and hypnotherapy, QuitBit has developed a lighter which records every time you light up, and feeds back data to an app which smokers can use to help them identify patterns, set targets and, eventually, stop using the thing altogether. It raised $55k on Kickstarter in March 2014 and is currently taking pre-orders.

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