Implementing Seafood Supply Chain Traceability

The movement toward sustainability in the seafood industry often overlooks a basic fact: most seafood is "mystery fish." It's often unknown or unverifiable by the market or restaurant selling it where a fish is caught, how it is caught, and by whom. Absent information is not just missing from the label.
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$ 14B
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Nature and Context

In 2013 Oceana released the results of their two-year investigation of US grocery stores, restaurants, and sushi bars, reporting that one-third of all 1,215 samples analyzed were mislabeled, and 44 percent of the 674 retail outlets visited sold mislabeled fish.

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