Challenge
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Collating carbon footprint information at supply chain level
Over the last 20 years companies have become adept at outsourcing production to supply chains threaded around the world. That also means they have been outsourcing the carbon footprint of the products they make and sell.
the problem
Nature and Context
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As developed countries have turned to weightless services as the core of their economies, they may appear to have become greener. Yet many of the climate impacts of the goods that people consume are being generated in China, Vietnam, Brazil and Thailand. Tracking how these companies are green in reality, or rather not green in reality, can help keep them accountable, as well as provide consumers with information so they can make conscious decisions.
ideas
Ideas Description
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EcoChain is an environmental monitoring application designed to calculate the entire carbon footprint of a supply chain, even as it snakes its way into mainland China. The EcoChain app provides businesses with the most accurate carbon footprint calculations based on this information.
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