UN SDG #12 Responsible Consumption and Production UN SDG #12
UN SDG #2 Zero Hunger UN SDG #2

challenge

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Providing Farms with the Necessary Technology

With smart agriculture, farmers can operate with ideal insight into critical measurements such as water consumption, soil quality, equipment efficiency, and more. This ensures an increase in crops and food distribution. But this is not accessible to all farms. Some are left without advanced technology resources. There is a dire need for accessible technology to all farms across the US.

challenge

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Providing Farms with the Necessary Technology

With smart agriculture, farmers can operate with ideal insight into critical measurements such as water consumption, soil quality, equipment efficiency, and more. This ensures an increase in crops and food distribution. But this is not accessible to all farms. Some are left without advanced technology resources. There is a dire need for accessible technology to all farms across the US.
22M
people impacted
$261B
potential funding
the problem
Nature and Context

The agriculture industry is evolving. With smart agriculture, farmers can operate with ideal insight into critical measurements such as water consumption, soil quality, equipment efficiency, operation cost effectiveness and much more. Smart irrigation products and sensors combined with weather forecasts and pest monitoring can quickly elevate crop productivity and decrease water waste. As world population grows and the need for food increases, data must be collected and monitored to optimize efficiency. Like any business, farmers must make important business decisions related to this data. These decisions are critical because they not only affect business growth and revenue, but also the consumer and the planet.


Symptoms and Causes
the impact
Negative Effects
Economic Impact
Success Metrics
who benefits from solving this problem
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financial insights
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ideas
Ideas Description

M-Farm is a transparency tool for Kenyan farmers. It connects them in a virtual space so they can buy and sell collectively to access better deals on farm products, and to reach better prices for crops. A simple SMS code lets them circumvent middlemen and they can gain negotiating power by aggregating orders to buy in bulk. They can also check trends in buying, as well as the individual market prices in five different wholesale markets in Kenya.

Ideas Value Proposition
Ideas Sustainability
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