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Engaging employees, saving energy, doing good
Because most workers spend a majority of their time balancing work and home life, they have little time to be socially and environmentally involved. If the businesses they worked for led the charge for justice and ecological responsibility, workers could make a difference in these often overlooked arenas.
the problem
Nature and Context
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By engaging employees in corporate social responsibility, companies can increase productivity and retention, and encourage sustainability practices at work and at home. By setting challenges and celebrating progress, companies can make an impact on the communities they serve and the world at large.
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Ideas Description
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Social Software Do Good for Business is a platform that allows companies to pledge specific social and environmental actions, which they then do for two months. The platform calculates the outcomes of the actions (e.g. CO2 saved by cycling to work). By asking the companies to provide honest feedback it helps to calculate the kinds of activities that are possible and have the largest power to change business practices.
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