UN SDG #11 Sustainable Cities and Communities UN SDG #11
UN SDG #3 Good Health and Well-being UN SDG #3

challenge

0 shares

Data Engineering via Noise Injection

Today, online data trails provide large volumes of private, real-time consumer information to companies doing business on the Internet. Whether it s search histories, GPS locations, browsing behavior, or social media content, companies such as Google, Amazon and Facebook are able to mine data streams to gain insights about details that consumers may consider private.

challenge

0 shares

Data Engineering via Noise Injection

Today, online data trails provide large volumes of private, real-time consumer information to companies doing business on the Internet. Whether it s search histories, GPS locations, browsing behavior, or social media content, companies such as Google, Amazon and Facebook are able to mine data streams to gain insights about details that consumers may consider private.
312M
people impacted
$2T
potential funding
the problem
Nature and Context

Creating a code set and experiment to see what level of “fake and automated” requests on internet sites could have the effect of confusing the AI algorithms that track users preferences.  This can be useful to users who want to have increased privacy, and the results can be useful to firms who would want to understand what information would still be reliable about customers if the data collected becomes increasingly noisy.

Symptoms and Causes
the impact
Negative Effects
Economic Impact
Success Metrics
who benefits from solving this problem
Organization Types
Stakeholders
financial insights
Current Funding
Potential Solution Funding
ideas
Ideas Description
Ideas Value Proposition
Ideas Sustainability
attributions
Contributors to this Page