UN SDG #11 Sustainable Cities and Communities UN SDG #11
UN SDG #3 Good Health and Well-being UN SDG #3

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Designing the roads of the future

In the US we currently use thermoplastic road paint to mark our streets. This paint is not incredibly long lasting, has adhesions issues, and drying time can interrupt traffic. If we are constantly repainting, why not upgrade the paint so it is more cost efficient, sustainable and eco friendly?

challenge

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Designing the roads of the future

In the US we currently use thermoplastic road paint to mark our streets. This paint is not incredibly long lasting, has adhesions issues, and drying time can interrupt traffic. If we are constantly repainting, why not upgrade the paint so it is more cost efficient, sustainable and eco friendly?
300M
people impacted
$2T
potential funding
the problem
Nature and Context

The goal is to make roads more sustainable and interactive, by using light, energy and signs that automatically adapt to the traffic situation. The Glow-in-the-Dark roads are treated with a special foto-luminising powder, making extra lighting unnecessary. Charged in the daylight, the powder illuminates the contours of the road at night for up to ten hours. Dynamic Paint becomes visible in response to temperature fluctuations. It enables the surface of the roads to communicate relevant and adequate traffic information directly to drivers. Ice-crystals for example, become visible on the surface of the road when it’s cold and slippery.

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the impact
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ideas
Ideas Description

A project conceived by Dutch artist and designer Daan Roosegaarde, Smart Highways is a set of concepts and prototypes for more interactive and sustainable roadways. New designs include the ‘Glowing Lines’, ‘Dynamic Paint’, ‘Interactive Light’, ‘Induction Priority Lane’ and ‘Road Printer’.

Ideas Value Proposition
Ideas Sustainability
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