Allowing an international comparison of perceptions of place

Perception and reality are two very different things, but often times people make judgement calls about visiting a place based off of sometimes untrue perceptions. This is damaging to local economies.
People Impacted
$ 256B
Potential Funding
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the problem
Nature and Context

Understanding how the public views a community can help the people in that community address underlying issues that are impeding tourism, public safety, or general growth of the community. Knowing how outsiders perceive a community can help places break stereotypes, or bring attention to actual problems being accurately perceived.

Ideas Description

Place Pulse collects quantitative data on 'urban perception'. It invites users to rate which of two places (captured by Google Streetview cameras) look 'livelier', 'wealthier', more family friendly etc., and then collates the results. With sufficient user participation the site will allow an international comparison of perceptions of place, which could then be mapped against data such as violent crime, creativity or economic growth, to reveal correlation or causation.

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