Feeding Hungry Children

According to the USDA, more than 11 million children in the United States live in "food insecure" homes. That phrase may sound mild, but it means that those households don't have enough food for every family member to lead a healthy life.
People Impacted
$ 47B
Potential Funding
I have this challenge
the problem
Nature and Context

Hunger is a problem that most often affects children from low-income families. A common way we measure poverty is the federal poverty level, a number set by the U.S. Department of Health and Human Services. The federal poverty level is the minimum amount of money a family needs each year to afford the necessities of life: food, clothing, shelter, and transportation.

In 2018, the federal poverty level was $25,750 for a family of four. Of course, this number is a minimum. Families making twice that much are still considered low-income by most experts, and many struggle to make ends meet.

Over 38 million, or 12% of all Americans live in poverty, according to 2018 data from the U.S. Census Bureau. 15 million of those were children.

Ideas Description

South Africa’s Peninsula School Feeding Association (PSFA) is looking to build on their success providing daily meals to over 24,000 children in 145 schools. Without nourishment, kids do badly in class, suffer stunted growth, and often miss out on their schooling. The PSFA knows that it is difficult to teach a hungry child, and wants to bring more food to more children. Social Feed is an initiative that combines brand advertising, social media, and our desire to help via the innovative use of technology. The way it works is simple: you share an ad from a Social Feed partner brand to your Facebook timeline or Twitter feed. Every time you do, the company behind the brand buys a meal for a child. So far, usage of Social Feed has provided over 38,000 meals to children. Some of South Africa’s biggest brands have signed up to the service, giving them exposure through enabled user choice on their social media ads, all for massive societal benefit. The PSFA has over 55 years of experience feeding hungry children, and the Social Feed initiative came about through a partnership with Hellocomputer, an award-winning South African digital agency. The program is completely open source, and other NGOs can approach the PSFA to bring Social Feed to their country or region. Details are available on the website, as well as a portal for companies to advertise through the platform. Supporting Social Feed as an individual is simple too: to quote PSFA’s fundraising manager Charles Grey, “Start sharing; but this time, for good. Go to to make a difference.”

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