Challenge

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Using journalistic efforts to connect readers to nonprofits

Matching journalistic articles and other narrative content to relevant charitable causes and nonprofit organizations makes it so readers can take action on the issues raised by the articles' publishers.
300M
People Impacted
$ 94B
Potential Funding
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the problem
Nature and Context

Previously an expensive and labor-intensive process, application of machine learning and other automated textual analyses now allow us to scale this matching process to the volume of content produced daily by multiple large national media outlets. This quickly connects readers with environmental, humanitarian and other philanthropic causes quickly and efficiently, taking the effort out of engaging them on a grander scale.

ideas
Ideas Description

Public Good Software (PGS) introduced a product designed to direct readers concerned with the causes they read about in journalism and other media with the nonprofit organizations working on those causes.

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