Understanding cattle fertility cycle to increase milk production

Farming is a huge sector in growing communities' economies, but making a living from it is incredibly hard: it takes 15 liters of milk a day to get a family over the poverty line, but few smallholders can manage to eek out more than just 5 liters from their herd.
People Impacted
$ 19B
Potential Funding
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the problem
Nature and Context

Helping farmers increase their incomes from the higher milk yields means they can get by knowing more about their cows’ fertility cycle, and other elements of bovine health.  Tips that tell them when a cow is in heat, which feed will boost their milk output, how to breed, rear and then get a fair market price for livestock can make a huge difference for small time farmers.

Ideas Description

iCow is a text-based subscription information service to improve the productivity and earning power of Kenya’s 1.6 million farmers.

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