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Wholesome Wave Bridging America's Nutrition Gap

Tens of millions of Americans struggle to put healthy food on the table. But poverty should never be an obstacle to eating fresh produce. That’s why our flagship program doubles the value of SNAP (or Food Stamps) when spent on fruits and vegetables.
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Benefits

  • Affordable Access to Produce
  • Improved Public Health
  • Thriving Local Economy
  • Healthier Environment

Main Features

  • SNAP Shopper finds a participating farmers market or grocery store
  • Shop with SNAP (purchasing power is doubled in the form of tokens or coupons)
  • Shoppers use incentives to buy fruits and vegetables

Primary Audience

  • Low-income Americans
  • Operators of farmers markets, grocery stores, CSAs or farm stands