WeSeeThrough Wearable Technology for Research

By WeSeeThrough Wearable Technology for Research

We use the latest wearable and innovative video technologies to capture a first-person view of people’s lives for market research and insight. We demonstrate that what people SAY is not always what they DO. We sift through large amounts of first-person footage using our bespoke video analytics platform. Qualitative research through video has never before been possible at scale.

Benefits

Increase company transparency to engage employees

Main Features

weseethrough can measure compliance in real time situations.
Employees send in anonymous vox-pops and we can show you a true sense of how the company feels.
Delivering data in an actionable format means you can focus on what needs to be done to re-engage your employees and see results.

Primary Audience

Nonprofit organization research departments
Local Goverment Agencies
Social Entrepreneurs

Learn More

Winner Innovation in Research Methodology

Although the market research industry was founded over ninety years ago, there still remains a large opportunity for methods that are able to capture the gap between what consumers SAY they do and what they ACTUALLY do. Unilever and weseethrough partnered to tackle this long standing challenge by leveraging the latest advances in wearable technology and an innovative video indexing platform.

Katie Hollier

CEO

weseethrough

Katie Hollier

CEO

weseethrough

Because you capture people on camera, you get the full narrative. Companies know what people buy on the shop floor, but they don’t know who ate it in the household, and what the decision making process was, and so forth. When we give volunteers cameras to strap on their heads, we get everything in context. You see their emotions.